• We collect minimal data: First name + last initial only
• Educational purpose only: Personality assessment for classroom learning
• School consent model: Schools provide consent for educational tools under FERPA
• No marketing to students: We never contact or advertise to children
• Data security: Industry-standard encryption and secure storage
• School control: Schools can access, export, or delete student data anytime
Animal Genius (also known as “Classtopia”) is an educational assessment platform designed for K-12 classrooms, operated by Know & Love, LLC (“we,” “us”). We help teachers understand their students through fun personality quizzes that assign animal personalities (like Panda, Owl, or Otter). This privacy policy explains how we protect student information in compliance with COPPA (Children’s Online Privacy Protection Act) and FERPA (Family Educational Rights and Privacy Act).
Educational Purposes Only: All student data is used exclusively for educational assessment and classroom activities.
We Never:
How We Comply with COPPA: Animal Genius operates under the “school consent” provision of COPPA, which allows schools to provide consent for educational services on behalf of students under 13.
We take student privacy seriously and implement industry-standard security measures:
We Do Not Sell or Share Student Information with third parties for commercial purposes.
All service providers who may access student data are required to:
Classtopia includes an educator-only community (“Zoo Keepers”) where teachers can share posts and, when the feature is enabled, send private direct messages to other teachers. These features are for adults only — students never have access to community content or messaging.
Keep student information out of messages: Community posts and direct messages are for professional collaboration between educators. Teachers should not share student personal information beyond the platform’s first-name-and-last-initial convention.
We use minimal tracking technologies to operate our platform:
Service providers we use: We rely on a limited set of vendors to run the platform. They process only what their service requires, may not use it for their own purposes, and none of them receive student data for marketing or advertising:
YouTube video playback: Lesson and training videos are hosted on YouTube and embedded on teacher-facing pages through YouTube’s privacy-enhanced (no-cookie) player, with video thumbnails served from YouTube’s image servers. Loading a page with an embedded player or thumbnail transmits standard technical data (such as the page address and IP address) to YouTube, and the player sets no cookies until a video is played. When a video is played, YouTube (Google) processes viewing data under Google’s own privacy policy, not the vendor commitments above. Videos are embedded on teacher-facing pages and played on teacher-controlled screens; students do not need YouTube accounts and we send YouTube no student information.
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will:
If you have questions about this privacy policy or how we handle student information, please contact us:
Privacy Questions & Data Requests: jason@knowandlove.com
General Support: the in-app help messenger, or jason@knowandlove.com
Mailing Address:
Know & Love, LLC — Attn: Privacy
3045 W. Horseshoe Drive
Queen Creek, AZ 85144
United States
For Parents: Please contact your child’s school or teacher first with privacy questions, as they are the primary administrators of student data in our platform.
For Schools: We’re committed to working with you to address any privacy concerns and ensure our platform meets your educational needs while protecting student information.